Archive notice: This article was originally published on January 27, 2009. Links and embedded videos are preserved as part of the historical record.
NOLTE&LAUTH has given world-leading 3D specialist MACKEVISION a new online presence. With a fresh design, expanded functionality and improved usability, NOLTE&LAUTH presents the high-end solutions of the market leader in 3D visualization and computer-generated imaging.
The new website will serve as the central platform for e-business and online image processes. As an international premium service provider with locations in Stuttgart, Munich and Detroit, MACKEVISION intends to accelerate its worldwide growth through the new online platform.
NOLTE&LAUTH developed the overall strategic concept for presenting MACKEVISION and its core competencies of Passion & Technology on the web. An interactive gallery was implemented to showcase all of MACKEVISION’s high-end 3D solutions.
One focus of the project was the use of innovative presentation techniques. Case studies, for example, are shown on interactive presentation walls in full-screen mode. The foundation for viral marketing was also created using current Web 2.0 technologies and social-marketing techniques.
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