MyVideo Partners with Ministry of Sound

MyVideo adds hundreds of Ministry of Sound dance and electronic music videos to a catalog drawing 20 million monthly music views.

Archive notice: This article was originally published on March 23, 2009. Links and embedded videos are preserved as part of the historical record.

MyVideo partnered with Ministry of Sound Berlin and London, adding hundreds of dance, house, and electronic music videos.

The catalog included David Guetta, Robyn, Eric Prydz, Bob Sinclar, and Kid Cudi versus Crookers. Videos appeared through MyVideo MusikTV and a Ministry of Sound channel and were updated with new releases.

“Ministry of Sound adds one of the most important and attractive electronic-music brands to MyVideo,” said Magic Internet Managing Director Manuel Uhlitzsch. He said MyVideo music content generated 20 million monthly views, creating opportunities for the music and advertising industries.

Ministry of Sound Managing Director Konrad von Löhneysen described MyVideo as a high-reach partner with a suitable MusikTV design and environment.

MyVideo MusikTV offered around 16,000 music videos, covering more than 80 percent of official clips from current charts, with personal playlist support.

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