Archive notice: This article was originally published on March 31, 2009. Links and embedded videos are preserved as part of the historical record.
British 3D production and postproduction company Can Communicate acquired a Quantel Pablo 4K and stereoscopic-production software, substantially expanding its resources for the growing 3D market.
“We are seeing a real shift: 3D projects are no longer just discussed, but are being produced and financed,” said co-director David Wooster. He expected 2009 to establish stereo production as a viable business model, with emerging 3D displays completing the distribution chain, particularly for corporate and advertising work.
Wooster also cited live and near-live event and sports broadcasts and Sky’s plan to launch a 3D channel within 12 months as signs of the market’s potential.
Co-director Chris Dyer said the company aimed to become the leading stereo-production provider in the UK. It added four camera rigs to handle multicamera live events and single-camera corporate productions while offering its full production capacity and experience.
Wooster said Pablo delivered the real-time performance and speed in 3D that clients expected from 2D production. Because even minor stereo discrepancies were immediately visible, he emphasized the importance of error-free images. Can Communicate offered the complete workflow from shooting through postproduction to final delivery.