Turtle Entertainment and gamescom Agree Close Collaboration

The eSports league operator becomes gamescom’s official eSports and media partner, with a gamezone covering more than 2,800 square metres and a partnership with the gamescomwear shop.

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Turtle Entertainment and gamescom say they have agreed a close collaboration. As the official eSports and media partner, Turtle Entertainment will provide exclusive coverage of the new leading industry trade fair in Cologne, which premieres from August 19–23, on its Electronic Sports League online platform (www.esl.eu/de/gamescom09).

In cooperation with Koelnmesse, Turtle Entertainment is also organising the ESL Intel ASUS gamezone in Hall 9. Across more than 2,800 square metres, visitors have the opportunity to try current computer games, watch their eSports stars in exciting competitions, or find out about current trends and news from the eSports scene. In cooperation with Campus Sportswear, Turtle Entertainment also gives visitors to the gamezone shop the opportunity to purchase the official gamescom collection, gamescomwear, as well as Electronic Sports League products.

“As the eSports and media partner of the leading gamescom industry trade fair, we have the opportunity to show interested visitors from across Europe what makes electronic sport so fascinating,” says Jens Hilgers, Managing Director of Turtle Entertainment. “Emotions will run high in the ESL Intel ASUS gamezone, and games will be celebrated as part of a vibrant youth culture.”

“Electronic sport is an important thematic component of gamescom. We are therefore delighted to welcome the community of Germany’s best eSports players to our venue in August,” says Oliver P. Kuhrt, Managing Director of Koelnmesse.

Action, adventure, sporting competitions and plenty of entertainment can be seen at gamescom in Halls 6–9 of Koelnmesse. gamescom will be open to private visitors from August 20.

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