Quality Journalism and the Paradigm Shift Through the Internet

Opening of the semester at Macromedia University in Munich’s ARRI Kino

Archive notice: This article was originally published on September 30, 2009. Links and embedded videos are preserved as part of the historical record.

With a public event on October 1, 2009 at Munich’s ARRI Kino, the Macromedia University of Media and Communication (MHMK) begins the 2009/10 winter semester.

As guest speakers, Hans Werner Kilz, editor-in-chief of the Süddeutsche Zeitung, and York von Heimburg, Executive Board member of IDG Communications Media AG, welcome MHMK’s students, faculty and guests. Kilz addresses the question of “Quality in Newspaper Journalism.” York von Heimburg devotes himself to the topic: “The Publishing Industry Before the Paradigm Shift – How the Internet Will Influence Publishers in the Future.”

The executive board of what is now Germany’s largest private university specializing in media will speak about the university’s development, its role as a private university in the changing higher education landscape, and plans for the coming academic year.

In the afternoon, students take to the stage of the ARRI Kino and present the best projects from the last semester, including a PR campaign for a German people’s party, moving short films, a TV report about the Illuminati, a racing game and an interdisciplinary eye-tracking study on orientation in virtual spaces. The event will be moderated by Professor Hansjörg Zimmermann, Managing Director of the agency Das Goldene Vlies and professor at MHMK.

When? October 1, 2009, starts at 11:00 a.m., ends at 3:00 p.m.

Where? ARRI Kino, Türkenstr. 91, 80799 Munich

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