Armin Pohl of Mackevision at the animago CONFERENCE

Topic of the presentation: Create with no limits! Will CGI take it all?

Archive notice: This article was originally published on October 2, 2009. Links and embedded videos are preserved as part of the historical record.

Using various production examples from the film, online and print sectors, Managing Director Pohl will show how clients’ and agencies’ creative requirements are changed and met by the constantly growing possibilities of computer-generated images.

The presentation will also address the question of how far this way of working will spread in media production in the future. A varied mix of live-action and CGI production on different topics illustrates the presentation and shows results ranging from TV commercials to online automotive driving configurators.

Mackevision Medien Design GmbH was founded in 1994. The company’s roots lie in traditional commercial film production. Today, with its 70 specialists, Mackevision ranks among the world market leaders in 3D visualization, animation, visual effects and postproduction for agencies, film productions and industrial clients.

The presentation will take place on

Thursday, October 29, 2009

from 4:00 p.m. to 5:00 p.m.

  • To animago
    Mackevision Medien Design GmbH