Archive notice: This article was originally published on June 1, 2011. Links and embedded videos are preserved as part of the historical record.
Clearly organised by federal state, Volume 5 of the annual from Norman Beckmann Verlag presents around 150 agencies. Alongside familiar and major names in the industry, it also introduces smaller hot spots and promising newcomer agencies from across Germany.
The anniversary edition includes, for example, deerns & jungs, Eiga, Elbkind, Fork, giraffentoast, gürtlerbachmann, Kolle Rebbe, loved, marke23, Gaida Mädche und Jongens, GfG / Gruppe für Gestaltung, Artificialduck Studios, dan pearlman, Etwas Neues entsteht, kleiner und bold, minigram, Moccu, nulleins, Plantage, Publicis, ressourcenmangel, SMACK, WE DO, Dievision, Grey G2, Lockstoff Design, nodesign, Raguse Scheer, wrw united, yellow design | yellow circle, Catch, das markenhaus, Fuenfwerken Design, Ogilvy & Mather, Saatchi & Saatchi, Scholz & Volkmer, Wolf & Motoori, Die Kavallerie, Jäger & Jäger, Jung von Matt/Neckar, MAGMA Brand Design, HEBE, 19:13, Bloom, independent Medien-Design, Kochan & Partner, Rose Pistola and Zeichen & Wunder, to name just a few.
Alongside ten exciting interviews with well-known industry representatives, there are again five expert articles this year:
“Rock’n’Roll in the Past, Techno Today” by Helmut Sendlmeier (McCann Erickson)
“Multisensory Brand Presentation” by Prof. Uli Mayer-Johanssen (Meta Design)
“It Is Not Getting Easier” by Dr Michael Trautmann (kempertrautmann)
“The Emotional Desire to Buy” by Mike John Otto (BlackBeltMonkey)
“Anyone Who Wants to Cross Trenches …” by Ingo Fritz (Nordpol)
“Selection” offers orientation and inspiration, for advertising clients and creatives alike.
