Archive notice: This article was originally published on October 8, 2014. Links and embedded videos are preserved as part of the historical record.
Whether raspberry, mango or passion fruit – the stars of the large-scale multi-platform brand campaign are full of mischief. A total of four episodes – to be seen here – were produced in France for television and cinema between April and July 2014.
A screenwriter was hired especially for the production; the CG fruits romp through lovingly designed miniature worlds equipped with many details.
The third clip in the series is nominated this year for an animago AWARD in the "Best Advertising Production" category. Unit Image has just published a fresh making-of clip about all the "Berryfly Effect" episodes.
Oasis Papayon Behind The Scene from UNIT IMAGE on Vimeo.
Image: Unit Image
Agency : Marcel
Production Wizzdesign
Music by Kevin MacLeod
