Archive notice: This article was originally published on December 4, 2015. Links and embedded videos are preserved as part of the historical record.
Framestore created the commercial for the English supermarket chain Sainsbury. The chaotic cat Mog is a star of the children’s-book world in England.
Framestore explains how the commercial was created here.
Incidentally, Framestore also attended the 2015 animago CONFERENCE; Head of Rigging Laurie Brugger explained how the “Paddington” bear was created.
