Over 1,500 Free PBR Textures from LotPixel’s Library
LotPixel has released over 1,500 scan‑based PBR texture sets in JPEG format, with resolutions up to 8 K, and…
Browsing Tag
Commercial
66 posts
A beastly good choice
The in-depth investigation of a FullCGI production with Houdini KineFX, Grooming and V-ray in Solaris.
Beauty-Grading in Resolve
Using software to approximate images of people to current conventions of beauty is work that has shifted more and more from compositing to the domain of grading. As the possibilities increased, so did the demands. Following on from the last article, which dealt with best practices in colour grading in general, we would like to take a very specific look at tips in the area of beauty and retouching. Here, too, we take the perspective of filmmakers who, for budgetary reasons, are "forced" to grade all or at least part of their films themselves and have already gained some experience in Resolve.
Two decades of the Bison?
It’s very nice to have two years on a project – but there are some that run way longer. For example Platige
Image’s involvement in the commercials for „Żubr“, a polish beer brand. These have been made since 2004 – so it’s time to open a bottle and ask how the bison evolved!
Supermoine Holypop | Animago Afternoon
Fasten your seatbelts! Here come the Randale Vikings - and slaughter their way through the monastery. Their goal: the secret ingredient for sugar sherbet! Marvel at the nominee in the "Best Advertising Production" category from 2015.
Coca-Cola Awakening | Making-of
This Orc Lieutenant is craving a caffeinated cold drink - and you're craving frozen VFXs, aren't you?
Framestore Design Studio Reel Showcases Commercial and Title Work
Framestore’s Design Studio reel presents work spanning advertising, title sequences, data visualisation and animation for international brands.
Fantastic Voyage | VFX-Breakdown
The colours of the rainbow pop and burst in the advertising film for Adobe Photoshop.
Building BMW’s Piano-Playing CG Robot
A detailed production account of Mackevision’s 15-day VFX workflow for BMW’s humanoid piano-playing robot, from stand-in photography to final compositing.
HDR Vault: 44 Free Maps
A new HDR library from Philip Modin with more than 44 free environment maps: Can be used for commercial and private purposes!
VFX Reel from Platige Image
New VFX reel from Platige Image: The Polish studio presents its best work from cinematics, VFX and short films.
Anthem Reel from The Mill
The Mill presents its skills: over 60 works from commercials, from Sony to Gillette, are included in this anthem reel.
New “Guardians of the Galaxy 2” TV Spot
The new "You're Welcome" TV spot for the second part of Marvel's "Guardians of the Galaxy" has been released.
“American Horror Story”-Teaser
OneSize from Amsterdam helped realise the new promo trailer for the sixth season of "American Horror Story". Not for the faint-hearted!
Motion Graphics: Frame. and the Big Cat
You can always expect interesting shots from Frame—and now they are taking off in the world of motion graphics with a kaleidoscope.
A Trampoline for Animals
Hiding does’nt help—the first Advent is rapidly approaching. Full-CG animals are popular performers in Christmas advertising spots, making this a busy time for MPC’s advertising department. "Buster The Boxer" for John Lewis is one of the spots currently produced by MPC.
Winners of the Cannes Corporate Media & TV Awards
The winners of the 7th Cannes Corporate Media & TV Awards were honoured yesterday. A total of 177 entries were delighted to receive dolphin statues.
Introducing: The animago AWARD Nominees 2016!
This year, the animago jury met at the NEC's new venue in Munich to select the nominees for this year's competition. And here they are.
Airy Shoes
The Nike Air Max 1 Ultra Flyknit sports shoe model is said to be ultralight—Aixsponza visualised this wearing comfort in a new spot for Nike
Sneak Peek: 07 : 16
For the forthcoming DP 07 : 16, we are currently preparing the focus "Product Visualisations", because these projects are what put the CG artist's daily bread on the table. DP will be with our subscribers on 21 October and appear on newsstands on 24 October.
Chrystal Tool in the VFX Breakdown
VFX artist Giulio Tonini shows his Crystal Tool in the VFX breakdown of the spot "Solo Per Te", which he developed for pay-TV broadcaster Sky.
animago AWARD 20th Anniversary Voting: Best Visualization/Commercial
In celebration of the 20th anniversary of the animago, we have decided to honour the best submission from the past two decades. The DP team has already completed the painstaking task of narrowing down the pool to 20 projects, and now it’s up to our readers to decide which one will receive the trophy! To give you more of an overview, we divided up the films into four different categories. Vote here by the end of July for your favourite clip in the category “Visualization/Commercial”.
Malak and the Boat
The animated short film "Malak and the Boat" is part of UNICEF's "Unfairy Tales" campaign. The look and design of the film, created by 180LA and House of Colors, are particularly unusual.
Bitstate VFX Reel
London studio Bitstate VFX shows its work for TV, film and advertising in its new reel, including daring stunts by kids and cheeky critters.
Pixar’s Marketing in the 1990s
Here is an entertaining compilation of Pixar marketing videos from the 1990s.
animago AWARD 2016 – Here We Go!
DP readers have known exclusively for some time; now it is official worldwide: submissions are open for the animago AWARD 2016!
Super Bowl Trailers & Commercials
The Super Bowl game draws limited interest in Germany, but the funny flood of 2016 blockbuster commercials and trailers certainly does.
VES Award Winners 2016
The major winners include “Star Wars”, “The Revenant” and “Game of Thrones”. We are especially pleased for the student-category winner.
“KnightClub” by the Supamonks
French studio Supamonks was nominated for a 2015 animago AWARD with its crazy “Holypop Soda” spot. Here is its latest short, “KnightClub”.
Reel from Vancouver
Sequence is a full-service production house from Vancouver that realizes both live-action and animation projects. Here is the studio’s current showreel.
Animated Christmas Cat by Framestore
Christmas is directly easier to bear with animated-cat content—above all, “Mog” is considerably cooler than the Edeka commercial with the suffering grandpa.
The Mill Acquired by Technicolor
After Technicolor already acquired Mikros Image in the spring, The Mill has now been acquired for 259 million euros.
New nhb Showreel
Here is nhb’s current 3D reel with many advertising productions and great effects.
Audi Goes Hitchcock
Audi has not only appropriated “World War Z” for advertising purposes; Hitchcock’s classic “The Birds” has also served – in the modern drone version.
Audi Commercial Breakdown
With the Audi commercial “Mechanics”, the car company taps into the current “Walking Dead” series hype. The zombie crowd was created by Time Based Arts from London.
When MPC Meets Godzilla …
MPC created an elaborate commercial for Fiat starring Godzilla. Here you can watch the spot and find out how it was made.
Commercials from the 1970s
In the 1970s, cartoon characters were still widely used for advertising. Fred Flintstone, for example, was a testimonial for Pebbles cereals. Here is an overview of the best spots.
Siren Test by Elefant Studios
The Zurich studio made a funny spot for the Federal Office for Civil Protection and published a detailed making-of about it.
Trixter Focuses on Advertising
With the newly founded Trixter Commercial GmbH, VFX studio Trixter wants to target international advertising clients.
Replacing Content with Photoshop
The Content Aware Fill Tool has existed in Adobe Photoshop since version CS5. It also enables amusing options for moving images, as this example shows.
Visualising barley juice
Looking back: In DP 04 : 2013, we were thirsty for beer, because pilsner brand Warsteiner was celebrating its 260th birthday with an advertising campaign. The post-production studio nhb and the agency Kolle Rebbe created bottles in 3D for the Warsteiner brewery. Cheers!
All Good Things Come in Fours
The Foundry is not sparing with presentations either and shows in four showreels the films in which Nuke, Mari, Ocula, and Katana were used.
Learning from the Best: Gnomon School of Visual Effects
Anyone who wants to learn from the best in the 3D computer graphics industry can apply or enroll at the Gnomon School of Visual Effects in Hollywood, California. Students, graduates, and industry professionals have the opportunity to broaden their knowledge. Whether full-time on site in courses lasting up to three years or through ten-week online courses, production experience in feature films/video games is passed on and culminates in a project that is assessed.
Drench, Cubehead
Advertising is often the master class of short film, as Ulf Johansson's “Drench” commercial demonstrates through its technical execution.
The Hollywood Legend and the BMW Hydrogen 7
In Berlin, Michael Ballhaus and students from dffb, the German Film and Television Academy Berlin, received a BMW Hydrogen 7 as a production vehicle for environmental commercials.
Virtual Smarties world made in Frankfurt
Over the past five months, a virtual Smarties world has taken shape in the studios of ACHT FRANKFURT: together with agency J. Walter Thomson (JWT), the Frankfurt post-production company won the pitch for the new Smarties TV commercial. The film “Dragon”, produced for client Nestlé, is now being broadcast on German television.
Smith & Foulkes from production company Nexus win award
Nexus celebrates its fourth success in its fourth year.
Advertising Film: VDW AWARD 2007 Presented
Best productions honored at gala in Frankfurt/Main
Online Voting for the Best “Coke Zero Viral Movie” Begins
Coca-Cola, McCann Erickson and Bitfilm organize advertising-spot competition / Internet users vote, winners receive cash prizes and a directing commission
VDW Award 2007 Receives 342 Commercials
The 2007 VDW Award has received 342 commercial-film entries, with ARRI supporting the student category through a €10,000 service package.
German “advertising-film Oscar”: Submission deadline extended
Final call for the VDW AWARD / Participation now possible until mid-August
Sennheiser advertises with elaborate 3D cinema spot
3D backgrounds from Maxwell Render, live-action shoot on 35mm with Arriflex 435 ES
TV Movie appears with Harry Potter collector’s album from Panini
The movietainment magazine TV Movie from the Bauer publishing group and Panini Verlag have entered into an attractive cooperation. Right on time for yesterday's film release, issue 15 of TV Movie appeared in a package with the current Panini collector's album for the cinema film "Harry Potter and the Order of the Phoenix".
Golden Square Handles Postproduction on Mazda’s Commercial “Desert Treasure”
Desert Treasure is the second part of the worldwide product launch of the new Mazda MX-5. The agency responsible is JWT Düsseldorf.
VDW Award 2007 Opens for Entries
Advertising film competition under the slogan "Alles auf die 07"; entries close on 3 August 2007.
Ninth AnimationMeeting Draws Full House
The ninth AnimationMeeting at the Munich Film Festival presented four talks on current European productions.
New animago AWARD category
Due to numerous entrys, a new animago category has been added: "Best commercial"
animago Adds Best Commercial Category
A high number of advertising-film entries has prompted a new "Best Commercial Production" category.
Nuremberg Seeks Advertising Spots
A nationwide competition invites professional and amateur filmmakers to create unusual advertising spots for the Nuremberg metropolitan region.
Pictorion das werk Brings Snail to Life in Gothaer Spot
Facial expressions of the 3D snail and compositing were created at the Düsseldorf location
VES Awards
On February 11, 2007, the Visual Effect Society (VES) presents the VES Awards for the 5th time for the best Visual Effects in 23 categories, including Visual Effects in a Visual Effects Driven Motion Picture or Visual Effect of the Year.
The submission deadline ends on December 2, 2006.
European VFX supervisors in particular are also addressed, because the invisible effects in cinema films (such as Perfume, Viktor Muller) or commercials (noitulovE, CFC Framestore) and TV movies (Dresden, Denis Behnke) need not fear international comparison.
Spotlight Advertising Film Festival: 2007 with “Web & Mobile” Category
Participation open to professionals and students / Submission deadline extended
VDW Award 06: The Family Meets
The German Commercial Film Producers Association presents its VDW Award on September 23 at schauspielfrankfurt in Frankfurt am Main
Midsummer Awards Open for Entries
Entries for the 22nd Midsummer Awards in London can be submitted until May 26
“Ohm-Reel 2006 – Spring Collection” at Nuremberg’s Cinecitta’
Film festival of the Georg Simon Ohm University of Applied Sciences gets a larger platform / Screening on April 21
Pictorion das werk Moves into New Premises in Frankfurt “Advertising Factory”
Invests “seven-figure sum” in conversion and technology