Archive notice: This article was originally published on 6 July 2020. It has been translated into English and lightly edited for clarity while preserving its historical context. The 29–30 July 2020 event has concluded and registration is closed.
Digital Signage Summit Europe 2020 moved to an entirely online format because of the COVID-19 pandemic. The programme promised retail case studies involving brands such as Zara, Mercedes and BMW, alongside analysis of digital and in-store shopping under changed market conditions.
Speakers included Sony marketing manager Jy-Young Clara Son, Sharp commercial director Birgit Jackson and ZetaDisplay CCO Laila Hede Jensen. The sessions also addressed analytics and the shifting relationship between physical retail and digital experiences.
Participation in the online event was free at the time. This archived announcement is retained for reference only; the event and its registration period have ended.
