Archive notice: This article was originally published on 13 July 2020. It has been translated into English and lightly edited for clarity while preserving its historical context.
Advertising remains an important part of many production studios’ work. The twelfth White Square Festival took place online in 2020 under the theme “Time to Win”, with participants from 31 countries.
The 937 submissions ranged from a campaign proposing how to persuade Elon Musk to attend a Russian business forum to work addressing police violence and torture. The jury awarded entries across Creativity, Branding, Marketing, Creative Effectiveness, Media, Digital and Change for Good.
BBDO Moscow collected the largest number of awards at that year’s festival. The complete award show was also made available on YouTube.
The 2020 award recipients
The projects were assessed by an international jury of advertising professionals. The festival published its jury line-up on its website.
Grand Prix
A Grand Jury comprising the category chairpeople selected two contrasting Grand Prix winners:
- Kak tebe takoe, Elon Musk? | Ruport, Russia
- Russian Yoga School | Voskhod, Russia
The festival website listed the remaining winners and projects. Because this is an archived awards report, check the organiser’s records before relying on historical links or classifications.
