Archive translation. Specifications, services and availability reflect the original publication date. Verify current compatibility before production use.
eMotion introduced ArchivePartner and CreativePartner at NAB 2002. The mid-range products used the same core technology as the company’s enterprise systems but targeted organisations that did not require a complete end-to-end installation.
The products were designed to scale as business requirements changed. Richard Fisher, CEO of eMotion, said media-management needs varied between industries and even between departments, and that the expanded product family was intended to deliver measurable returns from entry-level to enterprise use.
ArchivePartner
ArchivePartner was a web-based entry system for storing and retrieving digital assets. Natural-language, keyword and Boolean search helped users locate material quickly. Master files and low-resolution proxy thumbnails could be delivered directly to a desktop, reducing search, shipping and delivery costs.
Rights-management controls protected assets from unauthorised use, supporting ecommerce and internal departmental charging.
CreativePartner
CreativePartner added collaborative design and development to the ArchivePartner functions. Distributed project teams could store, retrieve, review and coordinate creative work regardless of location or volume. Annotation and discussion tools supported online changes, while deadline notifications kept team members informed.
Users could also search the archive for reusable material or inspiration. As a brand-management system, CreativePartner was intended to improve productivity, streamline workflow and strengthen collaboration.
Product family
Together with MediaPartner Enterprise, the products formed a tiered family of media-management systems. Customers named at the time included ABC Television Network, Asahi Broadcasting, Coors International, Conservation International, Discovery Communications, Fox Kids Europe, Guinness UDV and Lowe Lintas & Partners Worldwide.
Current information on enterprise digital asset management is available from OpenText.
