Archive notice: This article was originally published on April 3, 2003. Links and embedded videos are preserved as part of the historical record.
How do you bring new talent and clients for ad games together? The Berlin educational institution Games Academy asked itself this question and, together with the company Masterfoods, decided to announce a competition. The internationally renowned branded-goods manufacturer (including Snickers, Whiskas, Uncle Ben’s) is supporting the campaign with know-how and prize money – the competition is endowed with a total of 10,000 euros.
Every qualifier is already a winner, since by taking part in a two-day brand seminar worth 350 euros, they can take away useful insights about brands and marketing for their further professional career. The winners of the ad-games competition will be honored at the Games Convention 2003 in Leipzig between August 21 and 24 in a special awards ceremony. The application deadline for participation runs until May 5, 2003. People aged 16 and over are eligible to participate.
