Archive notice: This article was originally published on August 25, 2004. Links and embedded videos are preserved as part of the historical record.
S4M’s fully integrated cross-media software systems consist of the following modules:
- S4AdSales
The cross-media advertising-airtime marketing system supports both local and worldwide advertising campaigns and in doing so connects different channels, countries, languages, currencies and media. The S4AdOpt module now also enables automated spot and inventory optimization for bookings of gross reach (GRP). In a live test, the system was able to reduce the unavoidable overdeliveries of manual GRP bookings by more than 13 percent. In this way, 30 percent of the valuable advertising time was saved, while at the same time the wishes of the advertising customers (a particular number of contacts in a particular target group) could be fulfilled.
- S4Rights
The Media Asset Management System is used to control all key information in the areas of license management and program logistics. Especially nowadays, exact and fast cost information is essential for managing media companies. With new features such as expanded title management or the configurable user interface, S4Rights ensures smooth processes.
- S4Schedule
The integrated Cross Channel Scheduling System can be used for the entire program-planning process, from strategic planning through rough and detailed planning to concrete broadcast execution. The latest version offers, among other things, expanded planning functionalities or the integration of programs with flexible duration.
- EasyMedia pro
Enables the analysis of TV audience ratings simply and by the fastest route. The new QuickHistory module enables fast combined research by program title, genre and time slots. Particularly exciting: TV ratings are now also prepared with TV programs running synchronously with them. This allows audience figures and program content from several broadcasters to be compared at a glance.
- VPMS
The Video Production Management System (VPMS) is a solution for the professional creation, management, editing and distribution of digital video material. Various new features are being presented, for example the possibility of direct voice-over at the workstation or MPEG-2 broadcast recordings including data offloading to DVD.
- S4Production
Is the S4M system for production planning and accounting for film and
television. S4Production supports the complete production process, from the initial inquiry through submission of the quotation to scheduling, planning the production and accounting for the entire project.
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