Archive notice: This article was originally published on September 29, 2006. Links and embedded videos are preserved as part of the historical record.
As part of the seminar “Status Quo and Perspectives of Media/Trailer Scheduling in the Multi-Channel Context” by Eyes & Ears of Europe and ProSieben Television in Munich, speakers with practical experience will address questions concerning this subject area on November 16/17, 2006.
The event is intended to deal in particular with the following questions: What tools are necessary for optimal media/trailer scheduling? How would optimal media/trailer scheduling have to be organised? What does an optimal media mix look like for small, medium and large campaigns? Is there a conflict of objectives between media/trailer scheduling and creation? How should communication priorities be assigned? Which formats should be supported more – the “large strong” ones or the “small weak” ones? Or is a completely different distinction made in this regard anyway? Does cross-promotion achieve greater efficiency? Which measurement criteria are advocated with regard to the success of self-promotion?
The seminar is aimed primarily at employees of media and communications companies, post/production houses, design studios, agencies and consulting firms. People generally interested in media, students and trainees are also welcome. The number of participants is limited to a maximum of 25 people; the registration deadline is November 10, 2006.
The participation fee is tiered from 75 euros to 1,000 euros, depending on membership in Eyes & Ears of Europe and status as an employeed person or student/trainee. Details on the agenda and costs are provided by the website for the seminar (see link below).
Further Links:
- Eyes & Ears of Europe: Information on the seminar