Archive notice: This article was originally published on December 16, 2006. Links and embedded videos are preserved as part of the historical record.
No sooner have feature films or series been produced than this content has to be professionally presented to a selected but largest possible group of customers. When marketing entire or individual license areas, the best possible price is to be achieved and the secondary or tertiary exploitation is also intended to maximize profit. Not only licenses for classic SD (standard-definition) media, but increasingly also those for the new HD (high-definition) media are up for disposition.
The B2B platform Filmmonopol now wants to provide a solution for these requirements. The offering comprises protected, worldwide direct distribution via a central, international and independent online license trading platform.
License providers, rights holders or also license exploitation companies can identify their desired content or the highest-bidding exploitation company around the clock. Through various parameters and central, protected online screeners for license offers, companies registered with Filmmonopol quickly and conveniently receive all information about available licenses. A newly developed video player also offers a wide range of presentation options. As with premium DVDs, the viewer is able to choose among a wide variety of features. These include realtime chapter selections, the retention of actual film formats, the integration of available audio tracks (dubbed versions) from stereo to Dolby Digital and the display of information on further licenses/license screeners from the selected genre that can be accessed directly.
The Filmmonopol license exchange is a purely B2B area and can be used exclusively by registered members. Registration and membership are permitted only to legal entities and natural persons with full legal capacity, as well as partnerships with legal capacity, that are acting in the exercise of their commercial or independent professional activity. The film-industry-specific commercial or independent professional activity must be proven with the registration.
Both license providers and seekers remain anonymous. Thus, no party interested in a license sees who has already bid on a license offer, when and for what amount. Only the license provider can view all offers submitted as binding and decide to whom it wishes to sell a complete or partial license. Filmmonopol charges the license provider a percentage fee only when a purchase comes about.
Data security is intended to be ensured through a variety of measures. Video data provided, such as license screeners, are automatically converted into a special Filmmonopol format after upload to the protected Filmmonopol video servers. Filmmonopol furthermore provides every piece of content supplied (both image and video data) with a visible and invisible watermark. This invisible watermark becomes visible, for example, already when an attempt is made to film the computer monitor and not only destroys the image information, but among other things instantly and obviously implements the computer ID together with the viewer’s user ID in the image/video/film content. Through these measures, Filmmonopol not only provides a new protection system, but assumes that content secured in this way and furnished with personal data for the public is likely to be of little interest to criminals.
The planned launch for the Filmmonopol license exchange is the first quarter of 2007.
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