Thirteen percent of Germany’s population was broadly interested in mobile television, according to a nationwide ARD/ZDF Media Commission study conducted in November 2006. Practical experience remained limited because mobile television had not yet reached many consumers.
Mobile television was widely regarded as an industry trend in 2006. Phones and MP3 players or iPods were the most attractive viewing devices for younger people, although portable televisions and laptops with television reception also played a role. DVB-T provided these devices with a free and widely available reception method.
Respondents were most likely to consider watching mobile television on longer journeys and during extended waits, such as at a doctor or hairdresser. Watching at work or during leisure activities was less attractive to most participants.
Viewers expected short news reports, traffic information, music clips and sports coverage. People aged 14 to 29 showed stronger interest in series, comedy, sport and music. Respondents over 30 placed more value on current, detailed information about politics, business and society, along with service content. Interest in current political and sporting events was high across all age groups.
ENIGMA GfK Media and Marketing Research conducted the representative national survey through computer-assisted telephone interviews with 1,001 people aged 14 and older.
