Archive notice: This article was originally published on July 17, 2007. Links and embedded videos are preserved as part of the historical record.
The same picture emerges for visits, which were increased by 17 percent to 32 million (monthly average).
The previous record values for PIs and visits from 2006 were exceeded in no fewer than five of six months. The current record day is January 18, 2007, when RTL.de was accessed 30 million times. The strongest month for PIs was January 2007 with 450 million clicks; the most visits (37.5 million) were achieved in May 2007.
According to internal evaluations, the online content for “Deutschland sucht den Superstar” was especially in demand, generating more than twice as many page views as the web offering for the preceding third season. The expansion of the moving-image offering that accompanied the relaunch was also received very well by users: In the first half of 2007, more than 100 million professionally produced videos were accessed at http://www.RTL.de. That is around eight times as many as in the comparative period of the previous year – and a value that is likely unmatched on the German-language web.
Record values also for RTL text. The RTL teletext offering, likewise produced by RTL interactive, was market leader in the first half of 2007 both among all viewers aged three and over (MS 16.1 percent) and in the advertising-relevant target group of 14- to 49-year-olds (MS 16.6 percent). In addition, RTL text recorded by far the greatest growth of all German TV channels, with an increase of 32 percent in total market share and 16.6 percent among 14- to 49-year-olds. For while all competitors – except the text offering from RTL II, likewise implemented by RTL interactive – had to accept in some cases significant losses, RTL Teletext grew strongly thanks to special information and in some cases interactive features, for example on “DSDS”, the soap “Alles was zählt” or the show “Let’s Dance”. The result: In the first half of 2007, an average of 6.3 million viewers aged three and over used the information offering daily. In the target group of 14- to 49-year-olds, the figure was 4.54 million.
