Archive notice: This article was originally published on August 9, 2007. Links and embedded videos are preserved as part of the historical record.
To boost promotion for the new Pixar animated film “Ratatouille”, which will start on October 3, the distributor has come up with something special: In three cities in Germany, a large walk-in cheese will be set up, inside which film excerpts will be shown and rat Remy tells the story of the film from the cheese holes. Costumed cooks hand out posters and demo games for the film from THQ. Only in Berlin will a real kitchen also be added to the event, in which children can test their cooking skills. The main sponsor of the event is Nissan. Admission is of course free.
The Cheese Tour make a stop in:
Munich: August 16 and 17 at the LiLaLu Festival/Olympiapark
Frankfurt: August 24 and 25 during Tendence Lifestyle 2007/Exhibition Hall Forecourt
Berlin: September 1 and 2, 2007 at the Sony Center, Potsdamer Platz