Archive notice: This article was originally published on October 1, 2007. Links and embedded videos are preserved as part of the historical record.
“Finally Autumn” – under this motto, broadcaster Sat.1 has put its new image campaign on air. The feature-film promotion was developed and realized on behalf of the broadcaster’s marketing by the Creative Solutions division of ProSiebenSat.1 Produktion at the Berlin location (project manager: André Feiereis). In addition to a trailer, the autumn campaign also includes a specially developed campaign motto as well as a logo creation. With lots of entertainment, excitement, humor and romance, the program trailer declares autumn to be the most beautiful season in the German TV schedule. The “Finally Autumn” logo provides supporting visualization of the positive basic message in the broadcaster’s tried-and-tested look.
