Archive notice: This article was originally published on October 11, 2007. Links and embedded videos are preserved as part of the historical record.
The Short Clip Ad advertising format developed by TOMORROW FOCUS itself consists of small, animated advertising sequences that runs within a surfing session for seven seconds at the lower edge of the browser into the website. In interaction with a classic advertising format, the highest possible attention from the user is simultaneously guaranteed Thanks to the animation possibilities. The visual contact for the special advertising format is frequented per user. The advertising customer can book a guaranteed net reach across all premium websites of the TOMORROW FOCUS network by the day at a fixed price.
TOMORROW FOCUS AG now officially presented the new advertising format to the specialist audience for the first time at OMD 2007, the Düsseldorf trade fair for digital marketing. And with great success:
The clear advantages of the Short Clip Ad convinced the media agency OMD Germany and its customer Sony Deutschland GmbH. They therefore decided to use the advertising format already as part of the new campaign for Sony’s BRAVIA LCD televisions. The clips will be seen within the TOMORROW FOCUS network on October 20 and 21.
“It is our ambition as a marketer of quality websites continually to develop new, innovative advertising formats such as the Split Screen Ad, the Banderole Ad or now the Short Clip Ad. The aim is to support our advertising customers optimally in the best possible placement of their products. When our innovative advertising formats then find such positive approval among the experts, as in the case of the Short Clip Ads, that naturally pleases us all the more,” says Carsten Sander, Head of AdTechnology at TOMORROW FOCUS AG.
Animated example:
A animated example of the Short Clip Ad can be found at http://www.amica.de/?adkeyword=shortclipdemo1007
