SevenOne Media created a custom television cut-in for WMF that went on air on ProSieben on 15 October 2007.
The graphic filled the screen with the shape of the WMF 1 coffee-pad machine. Its integrated cup became a window through which viewers could continue watching the programme, turning the product design into the broadcast frame.
The cut-in ran around TV total and was supported by conventional television spots. SevenOne Media produced the creative treatment, while Mediaplus 2 handled campaign planning.
