Archive notice: This article was originally published on October 18, 2007. Links and embedded videos are preserved as part of the historical record.
denkwerk and Condor are among the contenders for this year’s OnlineStar in the banner campaign category. With the motto “The winter flights are loose!”, Condor advertised its especially early-bookable flights for the 2007/2008 winter season for one month in February 2007. The Cologne full-service Internet agency developed the idea and is responsible for creating the Germany-wide online campaign. The use of large-area special formats to support the message illustrates the innovative character of the advertising media. At the center of the campaign are the airline’s established popular figures: little flies make holes “through the rear wall” of the banners and, for example, move away across the entire screen in flight lines.
“We are very pleased about the nomination for the OnlineStar. Innovative ideas are crucial to the success of a campaign, especially in the field of online advertising,” says Jochen Schlaier, Managing Director Creation at denkwerk. The top-class “Prize of the Idea” from the Ebner Ulm publishing group is being awarded for the first time by an international jury for outstanding achievements in the field of online advertising. The announcement of the winners and the presentation of the OnlineStar ´07 will take place on October 23, 2007 at the International Congress Center of Messe München (ICM).
Further links:
- Condor
denkwerk
