Archive notice: This article was originally published on October 22, 2007. Links and embedded videos are preserved as part of the historical record.
MailPerfect Europe AG announces today that Tech Data, a world-leading distributor of IT products, logistics management and other value-added services, will use MailPerfect’s Videonize technology to improve its communication with resellers.
Azlan, which as part of the Tech Data Group is Europe’s leading distributor of solutions in the fields of enterprise networks and communications, servers and storage, will use Videonize to optimize communication with its value-added reseller customers. Azlan will use Videonize, which uses the latest streaming technology, to personalize video messages, optimize the content and appearance of its advertising mails as well as maximize the benefits of the marketing and training programmes that the company offers its partners.
Azlan initially plans to use Videonize Business to provide video support for Cisco resellers throughout Europe. Azlan is the leading distributor of Cisco Systems in the EMEA region, and up to 8,300 of the company’s partners will have access to the new video content, which will show customers the benefits of Cisco’s SMS3 service.
The company has already used Videonize to create and distribute a newsletter to resellers in Germany and the United Kingdom. Azlan also intends to make Videonize technology available to its reseller partners for communication with their own customers.
Jonathan Philpott, Business Development Manager Europe – Services at Azlan, says of this: „The use of Videonize will enable us to communicate more clearly and convincingly with our Cisco partners. We are impressed by the maturity of MailPerfect’s technology and have already seen how effective it can be in increasing brand awareness and conveying compelling marketing messages to our customers. The product certainly represents a valuable addition to our Europe-wide sales and marketing tools.“
Azlan’s use of the software proves the advantages Videonize can offer companies that want to maximize the impact of their marketing campaigns. This is an important agreement for MailPerfect, which is currently in discussions with several large companies, both at a Europe-wide and worldwide level, about potential partnerships.
Jürgen Schulze, Sales Director of MailPerfect Europe AG, commented on the agreement: „Azlan’s use of Videonize shows that the most established companies are ready to trust our software and the benefits it offers for their marketing activities. Through this partnership, MailPerfect also has access to a huge network of resellers and potential partners throughout Europe, and we have come one step closer to our goal of one percent of the e-mails sent around the globe every day being sent as Videonize mail.”
Further links:
- Videonize
MailPerfect
