Archive notice: This article was originally published on October 24, 2007. Links and embedded videos are preserved as part of the historical record.
Navigating the mobile Internet can be difficult. Typing web addresses on tiny keyboards or navigating through mobile-phone menus on small screens is often time-consuming and confusing for users. With the NeoReader, users are able to scan 2D codes or barcodes from appropriately equipped product packaging, advertising campaigns, retail displays, publications or numerous other media. Mobile-phone users can directly establish a connection to special websites, access services and real-time information or place orders without having to struggle with long URLs, search engines and annoying menus.
Consumers who download the NeoReader to their mobile phone enjoy the advantages of an everywhere-available, user-friendly, interactive and versatile program. Many forms of information and online content can be embedded in 2D codes. The NeoReader can read 2D codes such as Data Matrix, QR, Aztec and conventional barcodes. And of course the companies hope this will make mobile advertising campaigns more effective.
With the NeoReader, businesses and companies can make their products and services interactive. Any packaging, advertising campaign or publication, any retail display and numerous other media can be linked directly to the multimedia capability of the mobile Web anytime and anywhere.
Further links:
- Neoreader
