Personality counts in politics: Videonize enters politics

Mayoral candidate and candidates of Erding’s independent voters use video e-mail in the election campaign.

Archive notice: This article was originally published on November 13, 2007. Links and embedded videos are preserved as part of the historical record.

Videonize from MailPerfect, the next-generation e-mail solution for sending video messages easily as well as directly, is now also entering politics: Rainer Mehringer, mayoral candidate of the independent voters’ association Erding (uwe), and the uwe list are relying on Videonize for the municipal election campaign.

Videonize enables face-to-face Internet communication by e-mail. Erding voters get to know the uwe candidates in moving images with sound just as they would in a personal conversation. This allows them to form a much more personal and emotional picture of the mayoral and the city council candidate(s)/(female candidates).

In politics, it is no longer only the election programs of parties and groups that decide the outcome of an election; individual charisma, likeability and the candidates’ personalities are increasingly important criteria for success. The use of Videonize starts precisely at this point. After all, visual e-mail communication offers a series of advantages over the pure transmission of texts: Voters get to know the uwe candidates in moving images with sound, including the essential characteristics of communication – facial expressions, gestures, language and tone of voice. The candidates come across to the voter much more authentically, and voters can form a better personal picture of the candidates. Despite election meetings presenting the candidates, in a city like Erding with 34,000 inhabitants, it is not possible to address every voter individually in person. With Videonize, Rainer Mehringer and the uwe increase personal contact with their voters by using only Videonize in e-mail communication. Voters do not need any special software for this. They can receive and watch the candidates’ video messages directly in their existing e-mail program.

„From the start of the official election campaign in 2008, I will not write a single text mail anymore. Rather, I will make communication with our voters more personal, emotional and informative with Videonize“, says Rainer Mehringer, mayoral candidate of the uwe. „In addition, with Videonize we reach significantly more of our voters personally than before.“

Videonize works directly by streaming without a video attachment

Video attachments in e-mail communication are finally a thing of the past. Videonize relies on streaming technologies with the advantage that the video files, often many megabytes in size, do not first have to be saved by the recipient. They are transmitted directly by streaming technology when the Videonize mail is played. MailPerfect’s intelligent streaming process automatically optimizes the display during playback for the recipient’s available Internet bandwidth and provides additional security because the video message itself is transmitted virus-free. To send Videonize mails, the sender only needs a webcam or existing video material and Internet access. The recipient only needs a conventional e-mail program. Interested parties can test the software free of charge for 21 days.

Videonize is based on innovative technologies

Unlike conventional video mail solutions, Videonize offers users a video e-mail solution that includes a series of advantages and new product features. In addition to simple handling, innovative security functions and a good price-performance ratio, delivery reliability in all common e-mail programs is one of the outstanding functions above all. The software sees itself not as video mail but as a new form of e-mail communication: After all, Videonize offers intelligent bandwidth management, guarantees content, access as well as transmission protection and thus solves the technical challenges that classical systems for the electronic transmission of moving images struggle with.