Blu-ray on the verge of a breakthrough thanks to Warner Bros.

A preliminary decision in the battle to succeed DVD: film studio Warner Bros. will in future exclusively back Sony’s Blu-ray development, potentially dealing a decisive blow to Toshiba’s rival HD DVD.

Archive notice: This article was originally published on January 7, 2008. Links and embedded videos are preserved as part of the historical record.

Only two of the six major US film studios now support HD DVD; two thirds of all films will in future be released on Blu-ray. This is likely to have settled the fierce competition over the successor to DVD. Observers expect Blu-ray now to establish itself as the standard, and that consumers, previously uncertain, will increasingly buy recorders for the high-definition discs. So far, 99 out of 100 DVD players sold still use the old technology. Sony is said to have promised Warner substantial marketing subsidies for its decision.