Archive notice: This article was originally published on January 24, 2008. Links and embedded videos are preserved as part of the historical record.
German TV-set revenue rose ten percent in December 2007 despite December 2006 having benefited from purchases brought forward ahead of a VAT increase. Demand continued to shift to larger, better-equipped sets and high-resolution HD ready and HD ready 1080p devices.
More than half of TV revenue came from sets with screens of 37 inches (94 cm) or more. HD-capable televisions accounted for around 95 percent of flat-TV revenue; 3.8 million HD ready sets were sold in 2007, including 0.3 million Full HD sets. In the Christmas period, Full HD models accounted for more than half of revenue in the 37-inch-and-larger category.
The average price of all TV sets sold in 2007 was €764, while LCD average price reached €814 in the Christmas period. gfu reported 4.4 million flat TVs sold in 2007, generating around €4.2 billion, and forecast at least 5.3 million flat TVs and €4.7 billion revenue for 2008.
