Archive notice: This article was originally published on February 11, 2008. Links and embedded videos are preserved as part of the historical record.
Netbiscuits is the first development platform for mobile websites that enables Adobe Flash and AJAX technology in the mobile-phone browser. This fundamentally simplifies the development of rich-media portals that offer a genuine internet experience on the mobile phone. Decision-makers in the media, brand and advertising sectors thus have a complete solution available for delivering mobile advertising formats, multimedia content and shopping offerings in the highest quality and tailored to practically every mobile device worldwide.
The Netbiscuits online platform enables customers to overcome the three greatest obstacles to a successful mobile-internet strategy: it creates perfectly formatted rich-media content; it brings any content to any mobile device, on any mobile network, in any country in the world; and it generates revenue from mobile advertising and mCommerce quickly and easily.
The integration of Adobe Flash and AJAX expands Netbiscuits’ unique Biscuits concept with further decisive building blocks. Developers thus have new tools available to develop a broad variety of sophisticated mobile-internet applications for mobile brand communication, content shops, audio and video download offerings, and much more. Greater design freedom, convenient rich-media integration and special visual effects create a significantly better user experience on the mobile web.
‘Netbiscuits has set itself the goal of further improving the development of sophisticated mobile websites in order to make mobile-web projects successful more quickly and sustainably,’ says Michael Neidhöfer, Managing Director of Dynetic Solutions, the company behind Netbiscuits. ‘By integrating Flash and AJAX into browser-based mobile applications, we have taken another decisive step towards making the mobile internet as attractive and user-friendly as the PC web.’
The integration of Flash into the Netbiscuits development platform makes it possible, for example, to use Flash-based advertising formats, Flash films or sophisticated design elements in mobile-internet applications. Netbiscuits automatically detects all mobile devices with Flash capability and delivers the content accordingly.
Flash enables entirely new mobile advertising materials to be designed and delivered worldwide through Netbiscuits’ mobile ad-server technology. Netbiscuits now offers three ways of integrating mobile advertising: first, every customer has access to Netbiscuits’ integrated ad server; second, any external ad server can be connected to mobile Netbiscuits applications; finally, customers now have access to the Netbiscuits ad-service partner network, with specialists such as Google or Admob.
In addition to monetising mobile websites and portals through mobile advertising, Netbiscuits also supports its customers in marketing mobile content. For this purpose, Bango’s globally available mobile payment system has been integrated and combined with a Content Shop Biscuit that makes setting up a mobile download shop child’s play. Mobile content such as ringtones, wallpaper, music and video clips can now also be marketed easily on mobile devices worldwide.
Further information:
- Further information:
