The newly established Powerflasher Labs unit, headed by development director Nico Zimmermann, researches new technologies, supports the agency business through training and consulting, and develops innovative software products.
Powerflasher Solutions will evaluate, optimize, and market proprietary developments such as FDT 3.0, a Development Tool for Flash.
Both divisions are based on Königstrasse in Aachen, while the existing Powerflasher Agency unit continues to operate its traditional agency business as a multimedia specialist from the Belvedere Tower.
Separating the workflows is intended to make optimal use of the development potential in the company’s three different areas.
The change will particularly relieve the agency business and strengthen it for steadily increasing demands.
Frank Piotraschke has joined the company as new business developer. The 28-year-old and the Powerflasher Solutions team are responsible for turning conceptual ideas into practice throughout the company. “This newly created position primarily gives us greater speed, because we can now identify and evaluate projects in day-to-day business immediately and then delegate them with proper preparation. This lets us uncover internal development potential and create the basis for further innovative product developments,” says Powerflasher GmbH managing director Carlo Blatz.
Piotraschke holds a business-administration degree from Aachen University of Applied Sciences and a Bachelor of Honours from Edinburgh Napier University.
