TV Movie and equinux Add Advertised Mac EPG

TV Movie enters a strategic partnership with Munich-based equinux to add an advertising-supported EPG to The Tube for Mac.

The equinux TubeStick DVB-T receiver will now include TV Movie’s electronic programme guide. The new Mac EPG is described as the first offer in the German market with bookable advertising space.

The equinux TubeStick ranks among the five leading DVB-T receivers and includes The Tube television software for Mac.

With one click in The Tube’s EPG, Mac users can now search TVMovie.de for additional information alongside images and film ratings. Customisable advertising space is positioned directly within the programme’s film environment.

“With our new EPG, TV Movie is consistently advancing the brand’s digital strategy and once again placing itself at the forefront of technical innovation in the German market,” says TV Movie publishing manager Heiko Willers. “Together with equinux, we now provide Mac users with substantial film experiences and the full performance of our film editorial team when selecting programmes, while creating an entirely new marketing environment for our advertising customers.”