Archive notice: This article was originally published on March 28, 2008. Links and embedded videos are preserved as part of the historical record.
The Nemetschek Group is entering the market with a new look, effective immediately. At the heart of the new identity is the tagline “moving minds”, combined with the horizon as a key visual and a logo that reflects the group’s diversity.
The new corporate design is a central component of Nemetschek’s strategic orientation as a producer of software solutions for the entire life cycle of buildings. The two subsidiaries Nemetschek Allplan and Nemetschek Scia are also launching new brand identities at the same time as Nemetschek AG. In addition to
the logo and website, it covers print media and the design of product packaging.
“With the new umbrella brand strategy, we will further improve our strong position in the
international AEC market and expand our strengths for the benefit
of our customers,” says Ernst Homolka, spokesman for the Management Board of
Nemetschek AG. The new external identity not only provides the necessary
clarity regarding the group’s broad product-portfolio, but
also a clear distinction from the competition, Ernst
Homolka adds.
The Nemetschek Group’s international orientation will in future be evident in a globally consistent external presentation: the umbrella brand logo will be used internationally and, together with the slogan “moving minds”, aims to stand for the diversity of the group and the individuality of each product brand. The horizon as a key visual symbolises the opening up of new possibilities and leaves room for unlimited creative freedom.
Nemetschek thus presents itself as a company that provides customers with a broad spectrum of solutions through its ten product brands and supports them in realising their ideas. In parallel with the new brand identity, Nemetschek has also revised its website.
In line with the new umbrella brand strategy, other product brands in the Nemetschek Group will also present a consistent look worldwide. Nemetschek Allplan will in future appear in dark red and also with a new logo. The relaunch additionally encompasses the website and the entire range of print media. The product brand’s central visual motif is the Five Boats office building at Duisburg harbour by Bahl Architekten. It stands for Nemetschek Allplan’s expertise in developing software for building design.
Nemetschek Scia will in future appear in dark blue. Scia’s key visual, the Apollo Bridge in the Slovak capital Bratislava, makes clear what the Belgian software company aims to stand for: know-how and many years of experience in developing structural engineering software for the analysis and design of frame and surface-structures and for project management. The new brand logo will appear on all product packaging from now on. The main product will in future be called Scia Engineer.
