Adobe announced native support for the Sony XDCAM EX camera format in Premiere Pro CS3. The company also released Adobe Flash Media Encoder 2.5 as a free download for capturing live audio and video and streaming it in real time through Adobe Flash Media Server or Flash Video Streaming Service. Adobe’s professional video products also add metadata to dynamic media.
Jim Guerard, Vice President of Dynamic Media at Adobe, said the company’s partner network spans content-delivery networks and plug-in developers and is intended to support creating content once and distributing it across multiple playback environments.
Greg Clayman, Executive Vice President of Digital Distribution and Business Development at MTV Networks, said Adobe Creative Suite 3 Master Collection and Adobe Flash supported the creation and distribution of content for MTV’s global audiences.
New creation and playback options
At NAB, Adobe previewed technology under development for future versions of its professional video products. Automatically generated and embedded metadata is intended to simplify postproduction tasks such as finding content. During distribution and playback, the metadata could also support targeted advertising and new revenue models.
Adobe also presented its work on CinemaDNG, a proposed open industry file format for digital cinema. The initiative is intended to support long-term archiving of film files, simplify workflows and provide broader editing options.
Premiere Pro CS3 gained native support for Sony XDCAM EX after Adobe had recently added Panasonic P2 support, extending the application’s tapeless workflow options.
Adobe Flash Media Encoder 2.5 captures live concerts, webcasts and sports events and streams H.264 through Adobe Flash Media Server and Adobe Flash Player. Adobe stated that Flash Player was installed on 98 percent of internet-connected PCs and Flash Lite had shipped on more than 500 million mobile devices and phones. The H.264-capable update to Flash Player 9 had reached 62 percent penetration since its December 2007 release.
