The 30-second film tells a slightly different story of Adam and Eve in paradise. Bored with sweet idleness, Eve bites into the forbidden fruit and experiences a fireworks display of visually depicted emotions, entirely in keeping with the end line: “Footage is not a sin. Get inspired.” The viral can be viewed at http://www.framepool.com/adam_eve/.
Other winners in this category are the “Bosch ESP viral” by unexpected, Stuttgart, and “Daimler C-Class” by BM8, Hamburg. The awards ceremony took place in Vienna on 9 April.