“As soon as the disc is played for the first time, a physical process begins that renders the control menu unusable after two days,” explains Chris Naumann, Managing Director of DVD-D Germany Ltd., according to pressetext.
The major advantage of the patented destruction technology is that the films can be stored for an unlimited period after purchase. Even the packaging can be opened, because the time limit begins only when the disc starts rotating in the drive. “During the 48 hours, the film can be watched as often as desired. The DVD also works in every playback device and offers all the functions of a standard DVD,” says Naumann. After the usage period expires, the disc is no longer recognized and the player displays a “no disc” error. The packaging and DVD can then be disposed of responsibly; the materials are said to be 100 percent recyclable.
Naumann sees a very broad target group for disposable DVDs, from young to old: “The product encourages impulse purchases because it is inexpensive and does not need to be played immediately.” DVD-D also targets video-rental customers. Its pricing can compete with rental DVDs. “However, the buyer has the advantage of flexibility and does not need to return the DVD,” says Naumann. The disposable concept also benefits the film’s rights holder, who participates in every use of the film. Larger quantities can also be sold. Naumann is convinced that the new technology therefore balances the interests of both sides and creates profitability for buyers and producers alike.
According to Naumann, whose company holds distribution rights in Germany, Austria and Switzerland, disposable DVDs are already successful and accepted by customers in France, Italy and Scandinavia. If the Munich tests are successful, the distribution area will soon be expanded. Six titles are currently available on DVD-D at a price of €3.99. Naumann also intends to broaden the range, and negotiations with content providers are already under way.
Further Links:
- Further Information