Screen Visions Reports Positive Response to Video-Wall Advertising Sales for “Kylie X 2008”

Screen Visions is marketing advertising rights on two video screens for Kylie Minogue’s forthcoming tour in Germany and selected European countries. From early May to late June, the Australian artist plans to attract more than 60,000 music fans to her German shows with her new stage production.

Stuttgart-based Screen Visions, a specialist in large-format video systems and the marketing of advertising rights, offers advertisers a target-group-oriented environment in which to present their brands.

Gregor Schmidt, Project Manager at Screen Visions Media, explains: “Within a very short time, our advertising packages were almost sold out. Even we are positively surprised by Kylie’s appeal for on-screen advertising.”

Screen Visions works with no more than seven advertising partners per event. Each customer therefore receives 180 seconds of advertising time per show. The spots are broadcast with sound as part of an entertainment program directly before Kylie Minogue’s performance. Each customer benefits from more than 360,000 potential contacts in Germany.

In addition to Kylie’s appearances in Stuttgart, Frankfurt, Cologne, Munich, Hamburg and Berlin, Screen Visions is accompanying part of her European tour. The Stuttgart company will also participate in the Netherlands, Austria, Belgium, Switzerland and France.

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