Archive notice: This article was originally published on May 4, 2008. Links and embedded videos are preserved as part of the historical record.
TOMORROW FOCUS Technologies (TFT), a web-services specialist for publishers, announced a strategic partnership with Omniture. The partnership adds web-analysis and statistics services tailored to editorial websites, giving editors improved performance data for their online presence.
Omniture’s statistics system can be integrated into TFT’s HPS online editorial system, making it part of editors’ day-to-day workspace. The services are also available independently of HPS and can be used with other content-management systems.
Omniture’s event-based model records content changes and triggers tracking in accordance with IVW requirements, including Flash, video and AJAX applications. Users can choose dashboard evaluations and configure their own “noticeboard” through drag and drop. TFT said the information would help direct traffic, place banners more systematically, improve campaign planning and make search-engine marketing and optimisation more effective.
