Archive notice: This article was originally published on September 13, 2008. Links and embedded videos are preserved as part of the historical record.
At IBC 2008, Adobe Systems is presenting enhanced video and new-media technologies that enable broadcasters and media professionals to create, deliver and monetize dynamic media content for a wide range of platforms and devices. Highlights of Adobe’s presence in Hall 7, stand 721, include a preview of the next version of Adobe Creative Suite Production Premium and Adobe Flash Media Server.
The company is also introducing Adobe Flash Media Encoding Server (see separate original announcement in English), a fast, scalable solution for converting different video file formats for delivery through Adobe Flash, the preferred online-video format of international media companies.
At Adobe’s stand, visitors can learn about support for efficient tapeless workflows that use native RAW camera formats to produce high-resolution content. In addition to Panasonic P2 and Sony XDCAM EX and HD, Adobe Creative Suite applications now support RED R3D and AVCHD camera formats without transcoding or rewrapping.
“We continue to work on delivering first-class technologies and advancing industry initiatives that enable our customers to create rich, compelling content and make it available to their audiences on virtually any platform or device. We also give our customers ideas for profitable new business models,” says Jim Guerard, Vice President and General Manager of Dynamic Media at Adobe. “Adobe and Adobe customers hold a leading position in the media industry in content creation, delivery and playback, and are reshaping the landscape for digital video and interactive media.”
Broad Industry Use of Flash Technology
According to a comScore study, 73 percent of all online video worldwide is viewed using Flash technology, making Flash the number-one video format on the web. In North America, the National Football League (NFL) recently announced that it would use Flash technology for the live online video stream of NBC’s Sunday Night Football games on http://www.NFL.com and http://www.NBCSports.com. French company M6, in cooperation with Limelight Networks, has also announced that it is joining major broadcasters worldwide in using Flash technology to stream its video content online. OpenTV Corp., a provider of extensive digital-TV services, has also said that it will integrate Flash technology into OpenTV middleware to enable the development of new user interfaces and rich applications (see separate original announcement in English).
Next Generation of Adobe Creative Suite Production Premium
At IBC 2008, Adobe is giving visitors an exclusive preview of the next version of Adobe Creative Suite Production Premium, the complete production solution for creative professionals. The next generation of Adobe’s creative tools will enable them to create more valuable assets and save significant time through efficient workflows.
Faster and Easier Preparation of Content for Delivery
Adobe Flash Media Encoding Server is a new scalable, high-performance solution for converting various video file formats to Flash format and the latest addition to the Adobe Flash Media Server product family. At IBC 2008, Adobe is also previewing new technologies intended for future versions of the software. These include dynamic streaming for delivering high-quality content with uninterrupted playback, as well as the ability to pause or rewind a live video stream.
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