Archive notice: This article was originally published on November 13, 2008. Links and embedded videos are preserved as part of the historical record.
Core elements of the presentation, including the distinctive logo and the broadcaster’s primary colors, will be retained. The results will appear on television at the end of the year. The Munich agency already contributed its expertise to the successful launch of the specialist channel two years ago.
Bruce Dunlop and Associates has grown together with the broadcaster since then. BDA Munich Managing Director Karin Furtmeier said: “We are delighted that the channel is so successful, and that is precisely where the challenge lies: creating something new from the familiar to express the channel’s clear positioning even more strongly through its appearance. We look forward to the assignment and are having a great deal of fun with it.”
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