Archive notice: This article was originally published on February 17, 2009. Links and embedded videos are preserved as part of the historical record.
Customers benefit from faster, secure transport over IMD’s fiber-optic lines to broadcasters. The aim is to make advertising as fast and flexible as it is online, meaning commercials can be changed at the last minute or adapted to current events such as weather conditions and sports results. Response-driven advertising becomes even more efficient because it can be updated in the shortest possible time.
The high resolution of the data and IMD’s technical quality control ensure that customers’ commercials arrive at television broadcasters in the highest quality and already in the required transmission format, allowing them to be aired more quickly. This also opens up new possibilities for marketing television advertising inventory. Advertisers can communicate more rapidly through television, with its extensive reach, and match online media in the speed with which creative material can be changed.
Philipp Bartel, Head of Commercial at ARRI Film & TV Services GmbH, wants digital delivery to meet customers’ requirements: “Only in this way can we jointly satisfy the growing demands of the international market. In IMD, we have found the most competent and reliable partner in this field. Delivering digital broadcast masters is forward-looking and environmentally responsible.”
Ralph A. Hekmat, Country Manager of IMD Germany, emphasized: “With ARRI as an innovative and visionary partner, we can offer numerous major advertisers and international agencies a more efficient route to television broadcasters and make commercial management easier for scheduling teams.”