Archive notice: This article was originally published on June 15, 2009. Links and embedded videos are preserved as part of the historical record.
The Multi-Platform Business School is organised by Media Business School (MBS) in Ronda, Spain, one of Europe’s most respected continuing-education institutions.
Anyone developing engaging digital content should take advantage of multiple platforms in the age of converging media. Even experienced industry professionals can occasionally lose their bearings in this new world of complex options. Multi-Platform Business School clarifies the opportunities and real potential of specific projects in relation to both formats and international cooperation. The workshop places particular emphasis on creative storytelling for different platforms.
How can digital-native users be reached and enthused about content? The workshop begins with a thorough analysis of markets and production environments for film, television, internet, games and mobile entertainment. Building on this, the five-day event covers every stage of developing user-oriented, cross-format content, ideally based on participants’ current projects. It takes place from August 4 to 8 in the attractive historic city of Ronda.
The Trainers
Raimo Lang of YLE, Finland, leads the task force transforming Finnish broadcaster YLE into a 360-degree media production and distribution organisation. He is a content and programme developer, lecturer and photographer. His design work ranges from character development and interactive design to communications strategies and patented narrative database systems. He has written and directed twelve feature films and documentaries and has extensive teaching experience at institutions including La Fémis, the BBC, Hilversum Media Academy, Finnish National Broadcasting Company and HFF Munich.
Inga von Staden of Projectscope, Germany, works as an author, lecturer, creative producer, consultant and innovation mediator. After positions at the German Film and Television Academy Berlin and Medienboard Berlin-Brandenburg, she now heads the four-year Interactive Media programme at Filmakademie Baden-Württemberg. She also curates FMX’s Media Future series and serves as an expert for Investitionsbank Berlin’s PROfit research, innovation and technology funding programme.
Teut Weidemann, an independent German games consultant, was one of Germany’s first game designers and producers. The Panzer Elite developer founded Wings Simulations, later selling it to Jowood AG, where as Chief Technology Officer he shared responsibility for titles including Spellforce 1 and Gothic 2. In 2004, he released online shooter Söldner. Weidemann has founded and managed dozens of gaming communities and helped develop massively multiplayer online games, becoming an expert in Web3D, community-based entertainment and community development and management.
Michael Rueger, an independent interaction designer from Germany, left his linear life as a television and advertising-film producer in 1999. Since then, he has lived for games and interactive media. He creates, develops and produces interactive cross-platform content including games, web shows, mobile entertainment, alternate-reality games and virtual worlds. Rueger teaches at Filmakademie Baden-Württemberg and Hamburg Media School and frequently speaks at international conferences such as Cartoon Masters and FMX.
The Organiser—Media Business School
Media Business School in Ronda was founded in 1991 and is one of Europe’s leading continuing-education institutions for producers, distributors and media-company executives. Supported by the European Union’s MEDIA programme, it has built a first-class international network. MBS is proud of its renowned tutors and experts from leading European and US companies, whose expertise is key to the success of its seminars, workshops and courses.
The application deadline is July 6. More information is available at http://www.mediaschool.org or mpbs@mediaschool.org.
Further Links:
- Further information
