Archive notice: This article was originally published on November 10, 2009. Links and embedded videos are preserved as part of the historical record.
“Enjoy BMW TV on the move”: in parallel with the international launch of BMW TV, denkwerk has created a moving-image application for iPhone and iPod Touch for the first time. The free mobile BMW TV application is now available in German and English versions from the App Store and invites users to discover BMW’s complete world of topics on mobile devices. Since going live on October 19, the application has been downloaded around 28,000 times and currently ranks number 19 in the German App Store. Since last Tuesday, a feature initiated by Apple has provided additional reach—recognition of BMW TV’s pioneering implementation and quality.
With a creative navigation concept and interactive controls, the Cologne interactive agency creates a multimedia brand experience that establishes a direct visual and functional connection with the international BMW TV platform. The mobile application’s centrepiece is its innovative video wall with a filter function, making it easier for users to search for and browse current video content. Contributions from topics such as automobiles, sport, lifestyle and innovation can be accessed intuitively and filtered according to individual interests. Selected videos in a category play serially without interruption, creating a mobile television experience that clearly conveys BMW’s “Sheer Driving Pleasure” motto.
To achieve greater reach for the BMW TV app, denkwerk uses Web 2.0 functionality and social media: personal favourite contributions can be saved as bookmarks and shared with other users through social networks or email.
