Archive notice: This article was originally published on February 17, 2010. Links and embedded videos are preserved as part of the historical record.
Stuttgart-based 3D visualisation company and computer-generated imaging (CGI) specialist Mackevision Medien Design GmbH is starting the new financial year on a very positive note. In view of the recently subdued overall economic outlook for 2010 and declining sales in the core customer segment, management adopted an extensive cost-reduction programme in the second half of 2009. Following the successful implementation of structural cost-reduction measures and a significant improvement in the order situation, Mackevision is once again setting a course for growth in the current financial year with investments in the F_BOX product family and the development of personnel resources in the creative field.
Mackevision Medien Design GmbH used the economic pressure, which stemmed mainly from the automotive marketing sector severely affected by the crisis, to reorganise and realign its strategic business areas, and has since recorded a clearly positive development in its order situation. Targeted further development and investment in the technology of the F_BOX product family are central components of the strategic package of measures, as are streamlining administration and further increasing efficiency in creative services. New project orders from core customers such as VW, Audi, BMW, Mercedes-Benz and American sports-eyewear manufacturer Oakley are expected to result in the best first quarter in the company’s history.
The new Oakley order in particular is thanks to consistent development work on F_BOX technology. For the traditional American company, Mackevision is implementing an online production based on the F_BOX media server. The advantages of the dynamic image database, which can generate premium-quality product images with any desired depth of configuration, are fully realised in the project.
For the current and coming financial year, Mackevision plans to expand the product business of the F_BOX family and broaden its range of services. In addition to its existing core business, the development of sophisticated 3D and CGI visualisations, the company plans to expand its service portfolio in consulting and project business in 2010.
Future innovation F_BOX - create high-end image content cost-effectively yourself
The in-house-developed F_BOX product family, a revolutionary web application for automating the production of high-end image content for B2B and B2C marketing, includes the F_BOX media server and the F_BOX picture shooter. Honoured with the German Multimedia Award 2009, these tools make it possible to create 3D visualisations for marketing and information materials entirely in-house. The advantages for industrial customers, photographers and agencies lie particularly in the ability to create, adapt and cost-effectively reuse new images in a virtually infinite variety of versions on the basis of existing product data. F_BOX not only sets new standards in quality and implementation speed, but also enables substantial cost savings by simplifying and accelerating the previously complex, time-consuming CGI image-creation process. The F_BOX instruments offer the entire creative spectrum of CGI production and thus return the design process to the hands of creatives - without lengthy training or prior 3D knowledge.
