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According to the company, Hennessy oversees the EMEA sales region from Avid’s European headquarters at Pinewood Studios near London. “I am delighted to be joining the Avid team. The company has long inspired me through its innovations and achievements. It is particularly fascinating how many different customers benefit from Avid’s solutions, from amateur filmmakers and musicians through to professional editors and artists. Avid is therefore regarded as a pioneer in the entertainment industry. I am proud to lead sales in EMEA from now on,” explains Hennessy.
Previously, Paul Hennessy was a member of Sony’s European leadership team. There, he was responsible for the B2B division, including broadcast, audiovisual, retail, security and digital imaging. During this period, he also worked in Sony’s consumer business in Great Britain, overseeing many well-known brands including Bravia televisions, Vaio computers and Walkman audio. Hennessy also led various initiatives to realign the business, such as Sony’s “SonyStyle” online operation.
Before joining Sony, Paul Hennessy managed sales and marketing for the corporate and public sectors at Dell Computer Corporation for eight years. He also established call centres throughout Europe with the goal of improving consumer retention while ensuring an efficient cost-benefit ratio. Paul Hennessy also worked for the American SBC Bell Telephone Company and Toshiba Information Systems.
Paul Hennessy graduated in London and holds a degree in economics and an MBA from the University of Warwick.
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