Archive notice: This article was originally published on July 19, 2012. Links and embedded videos are preserved as part of the historical record.
Framestore and McLaren have joined together in the form of a partnership, and the result is a new company called McLaren Animation. The background to the cooperation is a newly devised McLaren marketing campaign that wants to reach an even larger audience through media content and open up new levels in the area of sponsor-partner ROI.
McLaren Animation’s core business will therefore be the production of high-end CG content, and a project called Tooned is already in production.
It consists of twelve episodes of a three-minute series featuring the current top F1 drivers, Jenson Button and Lewis Hamilton, as protagonists. July 8, 2012 was chosen as the date for a premiere, coinciding with the 2012 Santander British Grand Prix.
Here is the first episode of Tooned:
