Archive notice: This article was originally published on October 11, 2013. Links and embedded videos are preserved as part of the historical record.
Autodesk users will have to embrace the new business models over the next few years if they want to continue using the company’s products. As part of the Investor Day Meeting in San Francisco, Autodesk presented its business plan for the coming years. According to a report by GraphicSpeak, Autodesk’s long-term strategy looks like this: away from the software purchase model and toward subscription and rental models.
As part of the current general restructuring of the industry and market, the jobs of around 100 Autodesk employees will also be cut and locations closed. One hundred employees represent around 1.5 percent of Autodesk’s total workforce.
Autodesk’s new business model will then consist of a mix of perpetual licenses for individual products and suites, as well as several new subscription services and a small amount of software rentals in the coming fiscal year. In this way, Autodesk wants to slowly wean customers off buying individual products and steer them more strongly toward suites, as well as toward purchasing a long-term subscription or short-term rental software instead of perpetual licenses.
So far, Autdesk offers only six of its technologies as cloud-based products; more are expected to come in the next quarter. Autodesk CEO Carl Bass stated that the company wants to take a leading position in the three current industry trends: social, mobile and cloud.
You can find more information about Autodesk’s future business plans at GraphicSpeak.
All further information about Autodesk here.
