Archive notice: This article was originally published on November 19, 2013. Links and embedded videos are preserved as part of the historical record.
To illustrate that Sony’s new 4K television displays details particularly well and brings Ultra HD resolution into the living room at home, Sony shot a TV spot in 4K resolution. An estimated 8 million petals, weighing around 3 tons, were used.
According to the company, no digital effects were used. Since such decadence with blossoms might bring waste to mind, Sony emphasized the regional nature and biodegradability of the petals it used.
Filming took place at Irazu Volcano in Costa Rica, directed by Jaron Albertin.
Here is Sony’s "Four Times More Detail than Full HD" 4K spot:
Here you can see the behind-the-scenes video for the Sony commercial.
You can find more about the new Sony 4K devices here.
