Archive notice: This article was originally published on December 2, 2013. Links and embedded videos are preserved as part of the historical record.
The Commercial Film Award took place at the new Batschkapp in Frankfurt on Saturday, November 30. The competition honors not only the most successful spot and thus the respective agencies, but above all the creative makers behind it. In the animation/cartoon category, Berlin studio Polynoid won with its Nike Hypervenom spot, which was also nominated for this year’s animago AWARD.
In addition to the 12 awards honoring individual creatives such as directors, editors, stylists, make-up aritsts, composers, VFX or sound artists, three productions were also honored in their entirety at the 2013 Commercial Film Award.
The judges named the smart spot "Offroad" (Daniel Warwick, BIGFISH Filmproduktion and BBDO Proximity Berlin for Daimler) Best Commercial Film. In the International Commercial Film discipline, "Sensations" (Wilfrid Brimo, Wanda Paris and CLM BBDO for Mercedes-Benz) scored with the judges.
The award for the best university commercial film, endowed by Arri Commercial with a service package worth 5,000 euros, went to Andreas Bruns, Roland Stuprich and Dominko Gudelj from Filmakademie Baden-Württemberg. They impressed the judges with their spot "The Journey" for Merceds-Benz. Filmaka dominated this category overall: All three nominated entries came from it.
The most successful production companies at the 2013 Commercial Film Award are CZAR Film and BIGFISH Filmproduktion, with two awards each. Among the agencies, BBDO Proximity Berlin, Heimat, Berlin and Ogilvy Deutschland are also in front with two awards each.
The work from the Commercial Film Workshop was also presented as part of the awards ceremony and rated live by the audience. Josefa Gläser, Turan Firatli, Jan Lagowski, Michael Herber and Annika Gerigk impressed the gala guests with their viral "Brazil Is the Benchmark", produced for the client MediaMarkt. The two-day intensive semiar had already taken place on November 1 and 2 in cooperation with the B3 Biennale in Frankfurt am Main.
This way to the winning spots:
In the Script category, Munich’s Liga 01 impressed with the entry: The Newspaper. The President of the United States.
Here is Filmaka’s winning entry in the University Commercial Film discipline.
Poylnoid’s Nike Hypervenom:
A little green screen for true fruits "Fruit Surfer" by Bigfish Filmproduktion, which was incidentally also submitted to animago:
In the Visual Effects category, the Hornbach spot "And Now You" by @radical.media won.
For anyone who would like to browse further through the award winners, here is the overview:
Editing – Russia. Land of quattro
Set Design – Western
International Commercial Film – Sensations
Camera – Rebirth
Direction – And What Remains of You?
Styling – 20 Years of Bahncard
Sound Design – Carabao
Make-up – Fears. The film was made in an underwater tank at London’s Pinewood Studios. The make-up is real, no visual tricks.
Best Commercial Film – smart "Offroad"
Finally, once again, all the award winners and laudators of the evening:
