MPC Makes T-Shirts Fly

We have Knut. But in the English-speaking world, Ikea advertises by other means. This time with a swarm of T-shirts that finds shelter in a wardrobe.
Clothing items displayed on snow-covered ground

Archive notice: This article was originally published on January 8, 2015. Links and embedded videos are preserved as part of the historical record.

The agency Mother was also responsible for the following advertising clip, "Ikea – The joy of storage", and MPC Advertising handled postproduction. 

Incidentally, in the next issue we will publish a making-of for the preceding Ikea Beds commercial.

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